News: Empowering Youth - The Mission of the Amy Foundation


Empowering Youth: The Mission of the Amy Foundation


The Amy Foundation, formerly known as the Amy Biehl Foundation, is a non-profit organisation based in Cape Town, South Africa. Established in memory of Amy Biehl, an American student and anti-apartheid activist tragically killed in 1993, the foundation is dedicated to providing underprivileged youth with opportunities for personal and professional development. The foundation's mission is to prevent youth violence through a holistic approach that combines education, cultural activities, and skills training, aiming to create a safer and more prosperous future for the young people of South Africa.


One of the flagship programmes of the Amy Foundation is its learnership initiative, which offers comprehensive training and development to help young adults gain the skills and experience necessary to enter the workforce. This initiative addresses the critical need for employment and self-sufficiency in communities where opportunities are scarce. By equipping youth with relevant skills and fostering a mindset of lifelong learning, the foundation plays a pivotal role in breaking the cycle of poverty and unemployment.



“As Pinnacle believes that education is vitally important to the development of our country and our people, we understand the crucial role that technology plays in modern education and employment, and that is why we were more than happy to donate several laptops to the Amy Foundation. We hope this donation enhances the learnership initiative by providing participants with the tools they need to engage in digital learning, improve their computer literacy, and gain access to a wealth of online resources.” – Tim Humphreys-Davies, CEO at Pinnacle ICT.



The laptops will be instrumental in delivering various aspects of the learnership programme, including computer-based training, online courses, and virtual mentorship sessions. With these new resources, the Amy Foundation can expand its reach and improve the quality of education and training it provides, ensuring that more young people are prepared to meet the demands of the modern job market.

The partnership between the Amy Foundation and Pinnacle ICT exemplifies how collaboration between non-profit organisations and the private sector can drive meaningful change by contributing to the immediate needs of the programme but also investing in the long-term development of South Africa's youth.



The partnership between the Amy Foundation and Pinnacle ICT exemplifies how collaboration between non-profit organisations and the private sector can drive meaningful change by contributing to the immediate needs of the programme but also investing in the long-term development of South Africa's youth.

As the Amy Foundation continues its mission to empower and uplift underprivileged youth, contributions like those from Pinnacle ICT underscore the importance of community and corporate involvement in fostering social change. Together, through education, skills development, and unwavering support, we can help build a brighter, more equitable future for all.



For more information on the Amy Foundation, visit: https://amyfoundation.co.za/?v=e4dd286dc7d7

View our album here.

Order Tracking

Enter your order tracking details here. Results will be available once we have dispatched your goods from our warehouse.

Need help?