Pinnacle stands at the forefront of

value-added ICT distribution.

Established in 1993 with a deep-rooted entrepreneurial ethos, we pride ourselves on offering a wide array of premier technology products seamlessly delivered throughout South Africa and the broader Southern African region. Our operations are fuelled by a blend of technical prowess, unyielding drive, and steadfast determination, all aimed at Delivering the Exceptional.

As an authorised and exclusive distributor for numerous leading ICT brands, Pinnacle brings cutting-edge hardware, software, and technology solutions to the local market.

Our commitment to delivering excellence infiltrates every aspect of our business. We firmly believe that our technical expertise, drive, and determination are what truly set us apart.

Pinnacle provides resellers with a comprehensive service offering, bolstered by complimentary value-added services, and underscored by our dedication to digital transformation through our e-commerce website. While we excel in the traditional ICT distribution space, particularly in client devices, our portfolio extends to encompass Compute, Hyperconverged, Storage, Infrastructure, POS, Power, and Security Solutions.

Our business objective is to provide resellers with top-quality ICT products, backed by exceptional technical skills and delivery standards.

Delivering the Exceptional

The philosophy is simple:

Where expertise meets drive and energy exceptional things happen.

This means:

✦ Delivering exceptional service

✦ Delivering exceptional products

✦ Delivering exceptional knowledge

✦ Delivering exceptional technology

✦ Delivering exceptional experiences

✦ Delivering exceptional commitment

✦ Delivering exceptional teamwork 

Size and Location

Pinnacle proudly employs approximately 600 employees.

Pinnacle’s footprint, scale and size allow our resellers to access a broad range of world-class ICT products which we are able to deliver seamlessly throughout all major centers across the country and almost the entire SADC region.

Our headquarters are in Johannesburg and we have branches in Durban, Cape Town, Bloemfontein, Nelspruit, Gqeberha, and Namibia.

Our SADC business division facilitates our growth outside of the border, and services and advances Pinnacle’s capacity to sell ICT products in surrounding African countries. Growth continues to take place in Zimbabwe, Zambia, Mozambique, Angola and Malawi.

Sectors Serviced

In today’s industries, ICT equipment has evolved into a necessity. Pinnacle has forged partnerships with numerous resellers and corporate clients to cater to various sectors with a wide array of IT equipment and deployment options, spanning from simple plug-and-play products to intricate enterprise solutions.

✦ Education

✦ Healthcare

✦ Retail

✦ Public Sector

✦ Mining

✦ Financial

✦ Travel & Leisure

Service Providers & Installers

At Pinnacle, our team of vibrant and accredited installers and service providers are on a mission to revolutionise IT setups! From setting up state-of-the-art computers, servers, and networking equipment to installing cutting-edge operating systems, productivity tools, and security software, they leave no stone unturned. Each installation is not just a job but a passion project, driven by a deep understanding of the products and services and a burning desire to meet the unique needs of every customer.

SMB Channel

The beating heart of our enterprise lies within the realm of small to medium-sized business (SMB) technology channel sales. This segment stands as a pivotal force within the broader technology landscape, dedicated to empowering small and medium-sized enterprises with transformative technology solutions and services. As the demand for digitalisation and cloud-based solutions among SMBs continues to surge, this sector experiences an exhilarating period of rapid growth.

Public Sector & Education

As a local OEM and distributor, Pinnacle is one of a handful of OEM’s that is currently approved on the current SITA transversal contracts (client device and server and storage) that service National, Provincial and Local Government Departments as well as Government Agencies and Parastatals. The contracts are currently serviced by our approved resellers for the various transversal contracts on a provincial basis.

Commercial Business

Within our company, the commercial sales unit is dedicated to selling and distributing cutting-edge IT hardware, software, and services to thriving corporate giants and dynamic enterprise sectors. Our clientele spans government entities, educational institutions, and non-profit organisations, adding a dash of diversity to our vibrant portfolio.

Mass Retail

The mass retail team provides our products to major national chain stores, including the JD Group (Incredible Connection, HiFi Corporation, etc.), Makro, and Game. We cater to the expanding lower LSM sector of the market by offering competitively priced products. Additionally, our channel includes computer resellers who cater to businesses and NGOs across all tiers. Furthermore, the retail team distributes our products to well-known online national retailers such as Takealot and Loot.

✦ Enterprise Solution

✦ Hardware

✦ Software

✦ Support

✦ Security

✦ Storage

✦ Infrastructure

✦ Hybrid Cloud/ Public Cloud/ Private Cloud

✦ HCI

✦ Software Defined Computing

✦ Switching

Proline

Proline is a proud South African brand that emerged in 1994 under the Pinnacle umbrella.

Throughout its journey, Proline has cemented its reputation in the South African landscape as a provider of top-notch yet cost-effective monitors, PCs, notebooks, and all-in-one (AIO) devices, with a particular emphasis on serving the education and retail sectors. Proline Power Solutions is the latest addition to the Proline family.

With boundless potential, Proline remains steadfast in its belief that there’s a perfect Proline solution for every requirement, paving the way for endless possibilities.

The Proline range is assembled in a contemporary ISO 9001:2015 certified assembly line capable of producing up to 8,000 units per month. Only Tier 1 and A-grade components are used and all systems are tested with the Windows Hardware Quality Labs (WHQL) program to ensure accurate functioning with Microsoft products.

Proline Value Added Services

Proline goes above and beyond in delivering an array of value-added services to our customers! Whether it’s complimentary offerings or services at a nominal fee, our goal is to ensure flawless execution of plans. Within our cutting-edge assembly facility, we don’t just add small touches – we infuse every detail with immense value, setting the stage for unparalleled customer satisfaction!

✦ Paradise Beach Hotel (Zanzibar)

✦ Fumba Beach Lodge (Zanzibar)

✦ Swahili House (Zanzibar)

✦ Tintswalo Atlantic (Cape Town)

✦ Roco Mamas (Cape Town)

✦ McDonalds

✦ Starbucks (Cape Town)

✦ Dischem (National)

✦ Sandvik (Gauteng)

✦ Benteler (Gqeberha)

✦ KFC (Durban, KZN)

✦ OBC Group (Gauteng)

✦ Liquor City (Gauteng)

ICT Infrastructure - Data

Storage Services

Data Storage Services the ICT Infrastructure market, offering a complete product portfolio and comprehensive national support service. Data Storage Services’ range of high-quality products, combined with its commitment to service excellence, has placed it at the forefront of its field in Southern Africa.

Data Storage Services supplies ICT infrastructure products which include structured cabling solutions, racking systems, purpose-built electronic enclosures and also complementary infrastructure products such as media converters, optical fibre CCTV and co-axial products for telecommunication and data infrastructure solutions.

Life Safety & Security

With Pinnacle Security Solutions, Pinnacle brings exceptional distribution to the Life Safety & Security industry. 

Adding to Pinnacle’s already vast array of superior products; Pinnacle Security Solutions acts as a specialised Supplier and Design / Marketing Support centre for a range of world-class CCTV, Public Address, Evacuation, Access Control, Fire Detection and Gas Suppression products.

Pinnacle Security Solutions provides top-notch solutions for small- to high-end applications in the banking, commercial, education, government, healthcare, logistics, manufacturing, mining, retail, sport, transportation and other related industries.